Primo Angeli Design International | Art Posters and Prints | World Cup Primo Angeli Design Tue, 10 May 2016 17:42:18 +0000 en-US hourly 1 Alumni Association honors Primo Angeli among distinguished alumni Tue, 10 May 2016 17:33:14 +0000 Read more »]]> Reposted from: Daily Egyptian

A former SIU student will receive recognition nearly 60 years after leaving the university.

Primo Angeli, who came to Carbondale as an undergraduate in the 1950s, is receiving the Cultural Impact Award at 3:30 p.m. ceremony April 29 in Guyon Auditorium at Morris Library. He is one of four recipients receiving a Distinguished Alumni Award from the SIU Alumni Association.

Angeli, who was born in West Frankfort, graduated from SIU in 1957 with a fine arts major and gained a master’s of fine arts degree in 1959. After that, he moved to San Francisco and started a successful corporate identity and packaging firm. His company worked with brands like Coca-Cola, Ben & Jerrys and General Mills.

He created the environmental graphics and poster for the 1996 Atlanta Olympic Games. The designer did the official poster for the Salt Lake Olympics, the U.S. Olympic Team for Nagano and the U.S. Olympic Team for Sydney.

Angeli also worked on posters for the 50th Anniversary of the United Nations, the Golden Gate Bridge and the Silver Anniversary of Grace Cathedral. The man was a design consultant with Olympic President Juan Antonio Samaranch and designed the poster for Word Cup in Paris.

He was also a finalist in a competition for having a American representa6ve poster in the 2012 London Olympic Games.

Robert Lopez, an associate professor of design and departmental host, knew of Angeli’s work and his name beforehand, but admired Angeli more after meeting him. After a classroom visit and having dinner with him and a couple colleagues, Lopez understood the mystique around him, he said.

“I kind of got to know him on a personal level,” Lopez said. “I could see his work, and where it comes from.”

Angeli elevated the role of designers in the developing process, he said. He is important in bringing their importance and value center stage.

“Designers are creatives, they have ideas,” Lopez said. “There are also the technicians.”

The man’s posters had a big hand in raising designers’ stock, he said. Posters are done all the time in the profession, but his worked as pieces of art.

Many in the field who reach fame are known for a technique, Lopez said. Some are known for certain sorts of colors or things of that nature. Angeli was not afraid to explore different styles, he said. He traveled down a number of different stylistic avenues.

Elizabeth Hess, a senior in communication design from Lemont, will introduce Angeli at the ceremony.

“I’ve never done anything like this,” she said. “It’s really cool going through all of the designs. Seeing what he’s done and knowing he was Saluki.”

Hess said she had never met anyone as influential as Angeli. The idea of talking to someone like him, who was so successful in his line of work and passion, has brought up a lot of feelings. Angeli left his family in Illinois to go follow his dream in San Francisco, she said.

Kathy Dillard, director of corporate relations for the Alumni association, said the Alumni honors program started in 1997 and was originally just for successful alumni and their career achievements. But that changed in 2014, when they opened up the awards.

“Thinking about how many alumni are doing great things, it might not always be about career achievements,” she said.

These awards show students all the ways their SIU degrees can come in handy, Dillard said. A degree in one field, does not mean a person cannot be successful in another one.

It is about life taking someone a different way than they planned, she said. The connec6ons and skills a student learns at SIU can take a person in a number of different ways.

“It demonstrates the value of their educa6ons from [SIU],” Dillard said.

Selections are made by one committee, she said. It is comprised of two members of the SIU Alumni Association National Board of Directors, one member of the Student Alumni Council, one alumnus, one SIU campus representative and one current SIU student.

Anyone can nominate any alumnus by filling out the form at the SIU Alumni Association website, Dillard said.

The association will also give awards to Robert Steele for Career Achievement; Marsha Ryan for Humanitarian Efforts; and Viktor Gruev for Young Alumni Achievement.

The University Museum currently has an exhibit of Angeli’s work on the first-floor rotunda gallery at Morris Library. The reception, however, is invitation only.

Primo Angeli: A Retrospective Fri, 09 Jan 2015 03:58:53 +0000 Read more »]]> Reposted from:


Packaging for San Francisco’s most famous sourdough bread. Design by Primo Angeli, 1979.

December 5, 2014 through April 19, 2015, the Museo Italo Americano will exhibit the works of San Francisco design legend, Primo Angeli.

A master of advertising art since the early 1960s, Primo Angeli created innovative branding,   packaging, logos and advertising posters for such stellar clients as Boudin Bakery, Ben and Jerry’s, Coca-Cola, DHL, Guinness, Robert Mondavi Winery, Tommy’s Joynt, Molinari & Sons, Xerox, General Foods, Banana Republic, Levi Strauss and the Oakland A’s – to name a few.

Primo was also sought out to design celebratory posters of such events as the 50th Anniversary of the United Nations, the 50thAnniversary of the Golden Gate Bridge, the Silver Anniversary of Grace Cathedral as well as the official poster for the 1996 Atlanta Olympic Games. His other Olympics works include poster designs for the Salt Lake Olympics, the US Olympic Team for the Nagano games, and the US Olympic Team for the Sydney games. In 1998 he was chosen to design the official posters for the World Cup in Paris for the two final contestants, Brazil and France.


Official poster of the 1996 Atlanta Olympic Games. Design by Primo Angeli, 1996.

Primo and his works are a part of San Francisco Bay Area history. Arriving here in 1959, Bauhaus trained, he immediately absorbed the San Francisco spirit in art, advertising and the birth of the 60s iconic literature, poetry and music. Many of his works from that period became an integral part of California culture. Anecdotes will accompany each of the works, giving visitors a glimpse into the story behind each piece of art and a little insight into San Francisco lore.


“I have always reserved an empty space of paper as a playground for my own point of view, shielded from any inhibiting concern for consumer sales. I believe that when this essential spirit is present, an emotionally charged and relevant style can emerge in the portrayal of a book, a bottle, a bag of muffins—or an Olympic poster.”

— Primo Angeli



AIGA Reno Tahoe Presents an Evening with Design Legend Primo Angeli Fri, 04 Apr 2014 19:03:15 +0000 Read more »]]> For over 40 years, Primo Angeli built an international reputation for his work in packaging, corporate identity and poster design from his San Francisco office. His clients include global brands like Coca-Cola and DHL, and international events like the 1996 Atlanta Olympic Games. None of this meant he was above designing for regional or local icons like the Boudin Bakery, Henry Weinhard’s or Mariani.

Join the Nevada Museum of Art and AIGA Reno Tahoe, the professional organization for design, in welcoming Primo and Deanie Angeli in a conversation about life before Design, walking the fine line of art and commerce and other Olympic stories.

Buy Tickets exclusively at the Nevada Museum of Art. Available April 1, 2014.

Click here for more information and to register.

S.F. Chamber of Commerce Gets New Look for ‘New Day’ Fri, 04 Oct 2013 14:30:04 +0000 Read more »]]> By Andrew S. Ross (column excerpts). Oct 02, 2013. Reprinted from the San Francisco Chronicle.


Curtain raised: Here’s the San Francisco Chamber of Commerce’s new logo, unveiled Tuesday, “to better reflect San Francisco’s unique and innovative business community.”

As mentioned in my Sunday column (, it’s part of the chamber’s major rebranding and updated mission “to more deeply connect the business community, build consensus on major issues and rally behind sustained economic growth.”

The logo was created by San Francisco designer Primo Angeli—”S.F.’s poster boy” of packaging and poster design, according to The Chronicle—with an assist from package designer Stapley-Hildebrand.

Whatever one thinks of the aesthetic, kudos to the chamber for stepping outside the box.

Andrew S. Ross is a San Francisco Chronicle columnist. E-mail: Blog: Facebook: Twitter: @andrewsross

Primo Angeli – S.F.’s poster boy Thu, 02 May 2013 22:13:58 +0000 Read more »]]> By Beth Hughes. April 21, 2013. Reprinted from the San Francisco Chronicle.

primo-stapley-hildebrandOver 30 years, Primo Angeli built an international reputation for his work in packaging, corporate identity and poster design from his Potrero Hill office. His clients included global brands like Coca-Cola and DHL, and international events like the 1996 Atlanta Olympic Games. None of this meant he was above designing for regional or local icons like the Boudin Bakery.

In 1999, after a run that included creating more than 40 labels for beer makers large and small and more than 350 awards, Angeli sold his design studio for an undisclosed sum. Retirement? For a designer of his stature, there is no such thing. Yes, there was the Italian interregnum, but as his new firm, Primo Angeli-Stapley Hildebrand, proclaims, “He’s back!”

But did Angeli ever really leave?

premium_article_portraitAfter all, a designer must design, and a designer so closely identified with San Francisco that he created the official poster for the Golden Gate Bridge’s 50th anniversary must work in “The City.” Angeli now shares the title of co-creative director with Aaron Stapley, and Jason Hildebrand retains his title as production director of the Potrero Hill studio.

Angeli’s imprint on San Francisco’s landscape is so deep it may go unnoticed even by natives and longtime residents. The logo for Boudin Bakery with its sheaves of golden wheat and link to the Gold Rush with “Since 1849”? That’s Angeli. P.G. Molinari & Sons, makers of Italian-style dry fermented sausages? Angeli again. Posters for the San Francisco Symphony, Grace Cathedral, the San Francisco Film Festival, the San Francisco International Airport? Yes.

They’re collected in his latest book, “Primo: Celebratory Posters” (Año Nuevo Island Press, 166 pages $55). When cities elsewhere celebrated San Francisco with festivals, Angeli created the posters, including one from 1992 San Francisco in a Sydney celebration. It may be the ultimate work hard/play hard image for Baghdad by the Bay – the Transamerica Tower spearing a pimento-stuffed Martini olive.

Angeli, who admits to a young 81, connects many of San Francisco’s eras with his body of elegantly expressive posters. An academically trained printmaker, he established himself in the early 1960s in a city that has been known as a center for fine printing and design since the Gold Rush. He made his name in Silicon Valley, creating names and visual identities for companies emerging in the predawn of tech as we know it. His poster with the words “The Silent Majority” depicts a photograph of a row of tombstones in the Colma military cemetery taken by Lars Speyer, a frequent Angeli collaborator. The image “portrayed the reality of war and was a touchstone for all sides for or against the war,” says Angeli of the phrase President Richard Nixon used in a 1969 speech. Three days after the speech the Western Mobilization to End the War in Vietnam distributed the poster at a San Francisco peace march.

Kevin Starr, the former California state historian and author who is now a professor at the University of Southern California, calls it “one of the great posters of the 20th century.”

premium_article_portrait-1Angeli says that “in terms of idea and production, it was the fastest concept-to-street poster I have ever created and probably the finest.”

Angeli earned his bachelor of arts degree in painting and printmaking at Southern Illinois University Carbondale in 1957 and his master’s in communications design from the same institution in 1959. His graduate thesis was “The Visual Symbol as Tool in Communications.” His advisers were renowned 20th century futurist Buckminster Fuller, who described himself as a “comprehensive anticipatory design scientist,” and Harold Cohen, the founder of the design department who had studied with Lazlo László-Nagy and Serge Chermayeff.

It was a golden time in the perfect place as the field of commercial design transformed into graphic design, and Angeli soaked it up. Then he packed his car and decamped to San Francisco where reality hit hard.

“Nobody knew much about graphic design,” he says. “I couldn’t find a job and I wound up near Palo Alto where new things were going on.” His graduate work on trademarks paid off, at $50 per design.

By the 1970s, San Francisco was known for graphic design in part due to Angeli’s ability to convey a complex narrative visually. Starr says Angeli’s work helped San Francisco develop a reputation for aesthetic and creative edginess: “He wasn’t the only one who did this, but Primo is part of it and he helped anchor it in San Francisco.”

Today, Angeli is back in full swing. He’s working with clients on branding, packaging and strategic design for his new firm while marketing his book and posters on the side online. His reputation precedes him and is growing anew. He brought in the Ergobaby account. Stapley describes building on Angeli’s experience with beer companies. “We were thinking a craft beer company, maybe working for free kegs,” but within days Angeli had delivered “an incredibly large beer company.”

“The amount of enthusiasm he brings to the studio, it’s unbelievable,” says Stapley. “It’s what he lives and breathes. It’s very inspiring. He’s tapped in, he’s an original thinker.”

Beth Hughes is a San Francisco freelance writer.


United States Sports Academy selects Primo Angeli as ‘Sport Artist of the Year’ Tue, 04 Dec 2012 23:05:15 +0000 Read more »]]> By Tamara Ikenberg

The United States Sports Academy, based in Daphne, has just named Olympic poster designer Primo Angeli “2013 Sport Artist of the Year.”

Angeli, the San Francisco based artist, was presented with the award at the annual “Awards of Sport Event” on November 1 at The United States Sports Academy. In past years, the honor has gone to LeRoy Neiman, Bernie Fuchs, Rick Rush, Harry Weber, Stephen Holland, and Paul Goodnight among other notables.

Primo Angeli, the well known international Clio Award-winning Brand and Package designer, won for his poster “London Calling,” which displayed the ancient Greek discus thrower Discopolis, 450 BC, wearing an armband bearing the 2012 London Olympics logo. Angeli is also being celebrated for his entire body of work in sport art. His recently released book “PRIMO: Celebratory Posters,” (Año Nuevo Press, San Francisco, 2012) contains a selection of 50 posters he has designed in four decades of his art in graphic design.

Martin Linson, who was recognized by The International Olympic Committee for his bronze sculpture of an Olympian crossing the finish line in a wheelchair, also received an award. “These are two excellent artists who embody the Olympic Movement through their artworks,” said Dr. Thomas Rosandich, president and founder of the United States Sports Academy in a press release. “The award goes to individuals who capture the spirit and life of sport so that future generations can relive the drama of today’s competition.”

Primo Angeli joins Stapley Hildebrand Wed, 24 Oct 2012 18:07:26 +0000 Read more »]]> Reprinted from San Francisco Business Times by Eric Young, Reporter

Primo Angeli, a highly decorated commercial designer, is joining San Francisco’s Stapley Hildebrand branding and packaging agency. For Angeli, the move is a reunion with Aaron Stapley and Jason Hildebrand, with whom he worked in the late 1990s in San Francisco. Angeli will share the title of co-creative director with Stapley and Hildebrand will retain his title as production director. Stapley Hildebrand’s current client roster includes Unilever, Kraft, Ocean Spray, Continental Mills and several other consumer goods companies. Angeli’s work in trademark, branding and packaging design have earned him Clio design awards for designs for companies like Bell South, Ben & Jerry’s, Coca-Cola, Del Monte, Citibank, Nestle, Sarah Lee and Visa.

Primo Angeli, Famous International Designer, Sells “London Calling” Olympics Poster Online Sat, 13 Oct 2012 19:47:52 +0000 Read more »]]> Reprinted from NEW YORK, NY — (Marketwire) — 08/01/12

Primo Angeli, the famed international designer of the official 1996 Atlanta Olympics poster, has made available signed prints of his latest poster “London Calling” that mark the 2012 Summer Olympic Games in London. The poster was recently named the winner of the 2012 U.S. Olympic Committee’s poster competition here in the United States. The classic black and white poster featuring the famous Greek sculpture Discobolus — “discus thrower” (see image) — measures three-feet-long by two-feet wide. Angeli’s “London Calling” poster will be honored this fall by the USSA American Sport Art Museum in Daphne, Alabama. This summer, the prominent commercial designer plans to release, “Celebratory Posters,” by Primo Angeli (Año Nuevo Press, San Francisco, 2012) featuring prints of 50 posters designed over his illustrious 40-year career as a prominent commercial designer.

In 1996 Angeli’s design was chosen by Juan Antonio Samaranch, president of the International Olympic Committee, as the official poster that represented the Centennial Atlanta Olympic Games. Angeli’s work has been exhibited in a number of leading museums, including the Smithsonian Institution, The Achenbach Collection at the Palace of the Legion of Honor in San Francisco, The Library of Congress in Washington D.C. and the Centre Georges Pompidou in Paris. Angeli was a top Clio design awards winner for branding companies like Bell South, Ben & Jerry’s, Coca-Cola, Del Monte, Citibank, Nestle and Visa, among others. In addition to Clios, he has won Andy Awards of Excellence, Mobius Best of Show Awards and worldwide, over 400 others.

West Frankfort native designs official U.S. poster for Olympics Sat, 13 Oct 2012 18:56:53 +0000 Read more »]]> Reprinted from the Southern Illinoisian August 12, 2012 7:00am 
By Adam Testa, The Southern Illinoisian

Primo Angeli remembers the phone call. Six thousand copies of the official United States poster for the 2000 Olympics in Sydney, Australia, had rolled off the presses. Angeli had found success designing Olympic posters, beginning with the 1996 event in Atlanta and continuing with the Salt Lake City games in 2008. But there was a problem with the Sydney posters. “Do you know how many “N”s are in millennium? Two. We only had one,” said Angeli, a West Frankfort native now residing in San Francisco. “We panicked.” As fate would have it, though, complications with shipment caused the posters to become damaged. The entire run had to be reprinted — with the correct spelling. That story is only one of many anecdotes Angeli has accumulated through his decades of experience.

The SIU Carbondale alumnus built a career out of creating brand identities and designs for major national and international companies such as Nestlé and Miller. After Sydney, Angeli’s involvement with the Olympics halted. In 1999, he sold the California-based company he had started, which had grown to more than 60 employees and offices on both coasts, and moved to Italy with his wife. When San Francisco launched its campaign to host the 2016 Olympics, organizers reached out across the ocean and asked Angeli to design the imagery for their efforts. The city fell short, with the Games heading to Rio de Janeiro, but Angeli was back in the spotlight. He was contacted to submit a design for the United States’ poster for this year’s London Olympics. Angeli modified the design he’d created for San Francisco and sent it in. His design was selected as the official U.S. poster for the event and has received much critical acclaim. “We’ve gotten some of the best responses of any of the work we’ve done,” Angeli said.

Working on projects like the Olympics posters, as well as one for the 1998 World Cup match between France and Brazil, has been one of the highlights of Angeli’s career. While talking about working with companies like Ben and Jerry’s and DHL, he said, “Those are the (jobs) that pay the bills.” Not too bad an outcome, considering Angeli never wanted to get in on the Olympics work. When one of his sales leaders brought him the opportunity to submit a proposal for the 1996 Games in Atlanta, he said to ignore it. His employee didn’t. His company was one of 450 that submitted proposals, and when the pool kept being reduced, he thought each step would be the end. But from 450 to 200 to 50 and then to the final 10 or so, he and his crew advanced the whole way. “I never expected it,” he said. Now, Angeli and his wife are in the process of relocating back to San Francisco from Italy. He plans to re-launch his company, albeit it on a small scale. He’s also looking forward to being able to visit his home in Southern Illinois without boarding a trans-Atlantic flight.