Primo Angeli Design International | Art Posters and Prints | World Cup http://www.primoangeli.com Primo Angeli Design Fri, 18 Jul 2014 20:14:44 +0000 en-US hourly 1 AIGA Reno Tahoe Presents an Evening with Design Legend Primo Angeli http://www.primoangeli.com/2014/04/04/aiga-reno-tahoe-presents-an-evening-with-design-legend-primo-angeli/ http://www.primoangeli.com/2014/04/04/aiga-reno-tahoe-presents-an-evening-with-design-legend-primo-angeli/#comments Fri, 04 Apr 2014 19:03:15 +0000 http://www.primoangeli.com/?p=639 Read more »]]> For over 40 years, Primo Angeli built an international reputation for his work in packaging, corporate identity and poster design from his San Francisco office. His clients include global brands like Coca-Cola and DHL, and international events like the 1996 Atlanta Olympic Games. None of this meant he was above designing for regional or local icons like the Boudin Bakery, Henry Weinhard’s or Mariani.

Join the Nevada Museum of Art and AIGA Reno Tahoe, the professional organization for design, in welcoming Primo and Deanie Angeli in a conversation about life before Design, walking the fine line of art and commerce and other Olympic stories.

Buy Tickets exclusively at the Nevada Museum of Art. Available April 1, 2014.

Click here for more information and to register.

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S.F. Chamber of Commerce Gets New Look for ‘New Day’ http://www.primoangeli.com/2013/10/04/s-f-chamber-of-commerce-gets-new-look-for-new-day/ http://www.primoangeli.com/2013/10/04/s-f-chamber-of-commerce-gets-new-look-for-new-day/#comments Fri, 04 Oct 2013 14:30:04 +0000 http://www.primoangeli.com/?p=615 Read more »]]> By Andrew S. Ross (column excerpts). Oct 02, 2013. Reprinted from the San Francisco Chronicle.

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Curtain raised: Here’s the San Francisco Chamber of Commerce’s new logo, unveiled Tuesday, “to better reflect San Francisco’s unique and innovative business community.”

As mentioned in my Sunday column (bit.ly/15Jpdzx), it’s part of the chamber’s major rebranding and updated mission “to more deeply connect the business community, build consensus on major issues and rally behind sustained economic growth.”

The logo was created by San Francisco designer Primo Angeli—”S.F.’s poster boy” of packaging and poster design, according to The Chronicle—with an assist from package designer Stapley-Hildebrand.

Whatever one thinks of the aesthetic, kudos to the chamber for stepping outside the box.

Andrew S. Ross is a San Francisco Chronicle columnist. E-mail: bottomline@sfchronicle.com Blog: www.sfgate.com/blogs/bottomline Facebook: sfg.ly/doACKM Twitter: @andrewsross

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Primo Angeli – S.F.’s poster boy http://www.primoangeli.com/2013/05/02/primo-angeli-s-f-poster-boy/ http://www.primoangeli.com/2013/05/02/primo-angeli-s-f-poster-boy/#comments Thu, 02 May 2013 22:13:58 +0000 http://www.primoangeli.com/?p=539 Read more »]]> By Beth Hughes. April 21, 2013. Reprinted from the San Francisco Chronicle.

primo-stapley-hildebrandOver 30 years, Primo Angeli built an international reputation for his work in packaging, corporate identity and poster design from his Potrero Hill office. His clients included global brands like Coca-Cola and DHL, and international events like the 1996 Atlanta Olympic Games. None of this meant he was above designing for regional or local icons like the Boudin Bakery.

In 1999, after a run that included creating more than 40 labels for beer makers large and small and more than 350 awards, Angeli sold his design studio for an undisclosed sum. Retirement? For a designer of his stature, there is no such thing. Yes, there was the Italian interregnum, but as his new firm, Primo Angeli-Stapley Hildebrand, proclaims, “He’s back!”

But did Angeli ever really leave?

premium_article_portraitAfter all, a designer must design, and a designer so closely identified with San Francisco that he created the official poster for the Golden Gate Bridge’s 50th anniversary must work in “The City.” Angeli now shares the title of co-creative director with Aaron Stapley, and Jason Hildebrand retains his title as production director of the Potrero Hill studio.

Angeli’s imprint on San Francisco’s landscape is so deep it may go unnoticed even by natives and longtime residents. The logo for Boudin Bakery with its sheaves of golden wheat and link to the Gold Rush with “Since 1849″? That’s Angeli. P.G. Molinari & Sons, makers of Italian-style dry fermented sausages? Angeli again. Posters for the San Francisco Symphony, Grace Cathedral, the San Francisco Film Festival, the San Francisco International Airport? Yes.

They’re collected in his latest book, “Primo: Celebratory Posters” (Año Nuevo Island Press, 166 pages $55). When cities elsewhere celebrated San Francisco with festivals, Angeli created the posters, including one from 1992 San Francisco in a Sydney celebration. It may be the ultimate work hard/play hard image for Baghdad by the Bay – the Transamerica Tower spearing a pimento-stuffed Martini olive.

Angeli, who admits to a young 81, connects many of San Francisco’s eras with his body of elegantly expressive posters. An academically trained printmaker, he established himself in the early 1960s in a city that has been known as a center for fine printing and design since the Gold Rush. He made his name in Silicon Valley, creating names and visual identities for companies emerging in the predawn of tech as we know it. His poster with the words “The Silent Majority” depicts a photograph of a row of tombstones in the Colma military cemetery taken by Lars Speyer, a frequent Angeli collaborator. The image “portrayed the reality of war and was a touchstone for all sides for or against the war,” says Angeli of the phrase President Richard Nixon used in a 1969 speech. Three days after the speech the Western Mobilization to End the War in Vietnam distributed the poster at a San Francisco peace march.

Kevin Starr, the former California state historian and author who is now a professor at the University of Southern California, calls it “one of the great posters of the 20th century.”

premium_article_portrait-1Angeli says that “in terms of idea and production, it was the fastest concept-to-street poster I have ever created and probably the finest.”

Angeli earned his bachelor of arts degree in painting and printmaking at Southern Illinois University Carbondale in 1957 and his master’s in communications design from the same institution in 1959. His graduate thesis was “The Visual Symbol as Tool in Communications.” His advisers were renowned 20th century futurist Buckminster Fuller, who described himself as a “comprehensive anticipatory design scientist,” and Harold Cohen, the founder of the design department who had studied with Lazlo László-Nagy and Serge Chermayeff.

It was a golden time in the perfect place as the field of commercial design transformed into graphic design, and Angeli soaked it up. Then he packed his car and decamped to San Francisco where reality hit hard.

“Nobody knew much about graphic design,” he says. “I couldn’t find a job and I wound up near Palo Alto where new things were going on.” His graduate work on trademarks paid off, at $50 per design.

By the 1970s, San Francisco was known for graphic design in part due to Angeli’s ability to convey a complex narrative visually. Starr says Angeli’s work helped San Francisco develop a reputation for aesthetic and creative edginess: “He wasn’t the only one who did this, but Primo is part of it and he helped anchor it in San Francisco.”

Today, Angeli is back in full swing. He’s working with clients on branding, packaging and strategic design for his new firm while marketing his book and posters on the side online. His reputation precedes him and is growing anew. He brought in the Ergobaby account. Stapley describes building on Angeli’s experience with beer companies. “We were thinking a craft beer company, maybe working for free kegs,” but within days Angeli had delivered “an incredibly large beer company.”

“The amount of enthusiasm he brings to the studio, it’s unbelievable,” says Stapley. “It’s what he lives and breathes. It’s very inspiring. He’s tapped in, he’s an original thinker.”

Beth Hughes is a San Francisco freelance writer.

 

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United States Sports Academy selects Primo Angeli as ‘Sport Artist of the Year’ http://www.primoangeli.com/2012/12/04/primo-angeli-sport-artist-of-the-year/ http://www.primoangeli.com/2012/12/04/primo-angeli-sport-artist-of-the-year/#comments Tue, 04 Dec 2012 23:05:15 +0000 http://www.primoangeli.com/?p=386 Read more »]]> By Tamara Ikenberg

The United States Sports Academy, based in Daphne, has just named Olympic poster designer Primo Angeli “2013 Sport Artist of the Year.”

Angeli, the San Francisco based artist, was presented with the award at the annual “Awards of Sport Event” on November 1 at The United States Sports Academy. In past years, the honor has gone to LeRoy Neiman, Bernie Fuchs, Rick Rush, Harry Weber, Stephen Holland, and Paul Goodnight among other notables.

Primo Angeli, the well known international Clio Award-winning Brand and Package designer, won for his poster “London Calling,” which displayed the ancient Greek discus thrower Discopolis, 450 BC, wearing an armband bearing the 2012 London Olympics logo. Angeli is also being celebrated for his entire body of work in sport art. His recently released book “PRIMO: Celebratory Posters,” (Año Nuevo Press, San Francisco, 2012) contains a selection of 50 posters he has designed in four decades of his art in graphic design.

Martin Linson, who was recognized by The International Olympic Committee for his bronze sculpture of an Olympian crossing the finish line in a wheelchair, also received an award. “These are two excellent artists who embody the Olympic Movement through their artworks,” said Dr. Thomas Rosandich, president and founder of the United States Sports Academy in a press release. “The award goes to individuals who capture the spirit and life of sport so that future generations can relive the drama of today’s competition.”

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Primo Angeli joins Stapley Hildebrand http://www.primoangeli.com/2012/10/24/primo-angeli-joins-stapley-hildebrand/ http://www.primoangeli.com/2012/10/24/primo-angeli-joins-stapley-hildebrand/#comments Wed, 24 Oct 2012 18:07:26 +0000 http://03656d1.netsolhost.com/?p=227 Read more »]]> Reprinted from San Francisco Business Times by Eric Young, Reporter

Primo Angeli, a highly decorated commercial designer, is joining San Francisco’s Stapley Hildebrand branding and packaging agency. For Angeli, the move is a reunion with Aaron Stapley and Jason Hildebrand, with whom he worked in the late 1990s in San Francisco. Angeli will share the title of co-creative director with Stapley and Hildebrand will retain his title as production director. Stapley Hildebrand’s current client roster includes Unilever, Kraft, Ocean Spray, Continental Mills and several other consumer goods companies. Angeli’s work in trademark, branding and packaging design have earned him Clio design awards for designs for companies like Bell South, Ben & Jerry’s, Coca-Cola, Del Monte, Citibank, Nestle, Sarah Lee and Visa.

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Primo Angeli, Famous International Designer, Sells “London Calling” Olympics Poster Online http://www.primoangeli.com/2012/10/13/london-calling-poster/ http://www.primoangeli.com/2012/10/13/london-calling-poster/#comments Sat, 13 Oct 2012 19:47:52 +0000 http://03656d1.netsolhost.com/?p=130 Read more »]]> Reprinted from HispanicBusiness.com NEW YORK, NY — (Marketwire) — 08/01/12

Primo Angeli, the famed international designer of the official 1996 Atlanta Olympics poster, has made available signed prints of his latest poster “London Calling” that mark the 2012 Summer Olympic Games in London. The poster was recently named the winner of the 2012 U.S. Olympic Committee’s poster competition here in the United States. The classic black and white poster featuring the famous Greek sculpture Discobolus — “discus thrower” (see image) — measures three-feet-long by two-feet wide. Angeli’s “London Calling” poster will be honored this fall by the USSA American Sport Art Museum in Daphne, Alabama. This summer, the prominent commercial designer plans to release, “Celebratory Posters,” by Primo Angeli (Año Nuevo Press, San Francisco, 2012) featuring prints of 50 posters designed over his illustrious 40-year career as a prominent commercial designer.

In 1996 Angeli’s design was chosen by Juan Antonio Samaranch, president of the International Olympic Committee, as the official poster that represented the Centennial Atlanta Olympic Games. Angeli’s work has been exhibited in a number of leading museums, including the Smithsonian Institution, The Achenbach Collection at the Palace of the Legion of Honor in San Francisco, The Library of Congress in Washington D.C. and the Centre Georges Pompidou in Paris. Angeli was a top Clio design awards winner for branding companies like Bell South, Ben & Jerry’s, Coca-Cola, Del Monte, Citibank, Nestle and Visa, among others. In addition to Clios, he has won Andy Awards of Excellence, Mobius Best of Show Awards and worldwide, over 400 others.

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West Frankfort native designs official U.S. poster for Olympics http://www.primoangeli.com/2012/10/13/test-post/ http://www.primoangeli.com/2012/10/13/test-post/#comments Sat, 13 Oct 2012 18:56:53 +0000 http://03656d1.netsolhost.com/?p=128 Read more »]]> Reprinted from the Southern Illinoisian August 12, 2012 7:00am 
By Adam Testa, The Southern Illinoisian

Primo Angeli remembers the phone call. Six thousand copies of the official United States poster for the 2000 Olympics in Sydney, Australia, had rolled off the presses. Angeli had found success designing Olympic posters, beginning with the 1996 event in Atlanta and continuing with the Salt Lake City games in 2008. But there was a problem with the Sydney posters. “Do you know how many “N”s are in millennium? Two. We only had one,” said Angeli, a West Frankfort native now residing in San Francisco. “We panicked.” As fate would have it, though, complications with shipment caused the posters to become damaged. The entire run had to be reprinted — with the correct spelling. That story is only one of many anecdotes Angeli has accumulated through his decades of experience.

The SIU Carbondale alumnus built a career out of creating brand identities and designs for major national and international companies such as Nestlé and Miller. After Sydney, Angeli’s involvement with the Olympics halted. In 1999, he sold the California-based company he had started, which had grown to more than 60 employees and offices on both coasts, and moved to Italy with his wife. When San Francisco launched its campaign to host the 2016 Olympics, organizers reached out across the ocean and asked Angeli to design the imagery for their efforts. The city fell short, with the Games heading to Rio de Janeiro, but Angeli was back in the spotlight. He was contacted to submit a design for the United States’ poster for this year’s London Olympics. Angeli modified the design he’d created for San Francisco and sent it in. His design was selected as the official U.S. poster for the event and has received much critical acclaim. “We’ve gotten some of the best responses of any of the work we’ve done,” Angeli said.

Working on projects like the Olympics posters, as well as one for the 1998 World Cup match between France and Brazil, has been one of the highlights of Angeli’s career. While talking about working with companies like Ben and Jerry’s and DHL, he said, “Those are the (jobs) that pay the bills.” Not too bad an outcome, considering Angeli never wanted to get in on the Olympics work. When one of his sales leaders brought him the opportunity to submit a proposal for the 1996 Games in Atlanta, he said to ignore it. His employee didn’t. His company was one of 450 that submitted proposals, and when the pool kept being reduced, he thought each step would be the end. But from 450 to 200 to 50 and then to the final 10 or so, he and his crew advanced the whole way. “I never expected it,” he said. Now, Angeli and his wife are in the process of relocating back to San Francisco from Italy. He plans to re-launch his company, albeit it on a small scale. He’s also looking forward to being able to visit his home in Southern Illinois without boarding a trans-Atlantic flight.

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