By Beth Hughes. April 21, 2013. Reprinted from the San Francisco Chronicle.
Over 30 years, Primo Angeli built an international reputation for his work in packaging, corporate identity and poster design from his Potrero Hill office. His clients included global brands like Coca-Cola and DHL, and international events like the 1996 Atlanta Olympic Games. None of this meant he was above designing for regional or local icons like the Boudin Bakery.
In 1999, after a run that included creating more than 40 labels for beer makers large and small and more than 350 awards, Angeli sold his design studio for an undisclosed sum. Retirement? For a designer of his stature, there is no such thing. Yes, there was the Italian interregnum, but as his new firm, Primo Angeli-Stapley Hildebrand, proclaims, “He’s back!”
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By Tamara Ikenberg
The United States Sports Academy, based in Daphne, has just named Olympic poster designer Primo Angeli “2013 Sport Artist of the Year.”
Angeli, the San Francisco based artist, was presented with the award at the annual “Awards of Sport Event” on November 1 at The United States Sports Academy. In past years, the honor has gone to LeRoy Neiman, Bernie Fuchs, Rick Rush, Harry Weber, Stephen Holland, and Paul Goodnight among other notables.
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Reprinted from San Francisco Business Times by Eric Young, Reporter
Primo Angeli, a highly decorated commercial designer, is joining San Francisco’s Stapley Hildebrand branding and packaging agency. For Angeli, the move is a reunion with Aaron Stapley and Jason Hildebrand, with whom he worked in the late 1990s in San Francisco. Angeli will share the title of co-creative director with Stapley and Hildebrand will retain his title as production director. Stapley Hildebrand’s current client roster includes Unilever, Kraft, Ocean Spray, Continental Mills and several other consumer goods companies. Angeli’s work in trademark, branding and packaging design have earned him Clio design awards for designs for companies like Bell South, Ben & Jerry’s, Coca-Cola, Del Monte, Citibank, Nestle, Sarah Lee and Visa.
Reprinted from HispanicBusiness.com NEW YORK, NY — (Marketwire) — 08/01/12
Primo Angeli, the famed international designer of the official 1996 Atlanta Olympics poster, has made available signed prints of his latest poster “London Calling” that mark the 2012 Summer Olympic Games in London. The poster was recently named the winner of the 2012 U.S. Olympic Committee’s poster competition here in the United States. The classic black and white poster featuring the famous Greek sculpture Discobolus — “discus thrower” (see image) — measures three-feet-long by two-feet wide. Angeli’s “London Calling” poster will be honored this fall by the USSA American Sport Art Museum in Daphne, Alabama. This summer, the prominent commercial designer plans to release, “Celebratory Posters,” by Primo Angeli (Año Nuevo Press, San Francisco, 2012) featuring prints of 50 posters designed over his illustrious 40-year career as a prominent commercial designer.
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Reprinted from the Southern Illinoisian August 12, 2012 7:00am
By Adam Testa, The Southern Illinoisian
Primo Angeli remembers the phone call. Six thousand copies of the official United States poster for the 2000 Olympics in Sydney, Australia, had rolled off the presses. Angeli had found success designing Olympic posters, beginning with the 1996 event in Atlanta and continuing with the Salt Lake City games in 2008. But there was a problem with the Sydney posters. “Do you know how many “N”s are in millennium? Two. We only had one,” said Angeli, a West Frankfort native now residing in San Francisco. “We panicked.” As fate would have it, though, complications with shipment caused the posters to become damaged. The entire run had to be reprinted — with the correct spelling. That story is only one of many anecdotes Angeli has accumulated through his decades of experience.
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